BUS 430 Assignment 1 LensCrafters Case Study
BUS 430 Assignment 1
LensCrafters Case Study
Due Week 4 and worth
250 points
This assignment
requires student complete an analysis of the LensCrafters case from Chapter 6
of the text.
Write a six to seven
(6-7) page paper in which you:
1.
Evaluate LensCrafters’
operations strategy and explain how the organization seeks to gain a
competitive advantage in terms of sustainability.
2.
Analyze how operation
management activities affect the customer experience. Select two (2) operation
management challenges and provide the solutions for confronting them.
3.
Examine LensCrafters’
value chain and evaluate its effectiveness to operations in terms of quality,
value creation, and customer satisfaction.
4.
Determine the
different types of performance measurements that can be used to measure
LensCrafters’ service-delivery system design. Select at least two (2) types
that can be applied and provide justifications for the selection.
5.
Examine the different
types of technologies applied to LensCrafters’ service operations and evaluate
how the technologies strengthen the value chain.
6.
Use at least three (3)
quality resources in this assignment. Note: Wikipedia
and similar Websites do not qualify as quality resources.
Your assignment must follow
these formatting requirements:
·
Be typed, double
spaced, using Times New Roman font (size 12), with one-inch margins on all
sides; citations and references must follow APA or school-specific format.
Check with your professor for any additional instructions.
·
Include a cover page
containing the title of the assignment, the student’s name, the professor’s
name, the course title, and the date. The cover page and the reference page are
not included in the required assignment page length.
The specific course learning
outcomes associated with this assignment are:
·
Apply the concept of
operations management.
·
Compare and contrast
the difference between a supply chain and a value chain.
·
Analyze the types of
measures used for decision making.
·
Analyze the five key
competitive priorities and their relationship to operations strategy.
·
Analyze different
types of technology and their role in manufacturing and service operations.
·
Use technology and
information resources to research issues in operations management.
·
Write clearly and
concisely about operations management using proper writing mechanics.
Grading for this
assignment will be based on answer quality, logic / organization of the paper,
and language and writing skills, using the following rubric.
|
Points: 250
|
Assignment 1: LensCrafters
Case Study
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Criteria
|
Unacceptable
Below 60% F
|
Meets Minimum
Expectations60-69% D
|
Fair
70-79% C
|
Proficient
80-89% B
|
Exemplary
90-100% A
|
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1. Evaluate
LensCrafters’operations strategy and explain how the organization seeks to
gain a competitive advantage in terms of sustainability.Weight: 15%
|
Did not submit or
incompletely evaluated LensCrafters’ operations strategy; Did not submit or
incompletely explained how the organization seeks to gain a competitive
advantage in terms of sustainability.
|
Insufficiently
evaluated LensCrafters’ operations strategy; Insufficiently explained how the
organization seeks to gain a competitive advantage in terms of
sustainability.
|
Partially evaluated
LensCrafters’ operations strategy; Partially explained how the organization
seeks to gain a competitive advantage in terms of sustainability.
|
Satisfactorily
evaluated LensCrafters’ operations strategy; Satisfactorily explained how the
organization seeks to gain a competitive advantage in terms of
sustainability.
|
Thoroughlyevaluated
LensCrafters’ operations strategy; Thoroughlyexplained how the organization
seeks to gain a competitive advantage in terms of sustainability.
|
|
2. Analyze how
operation management activities affect the customer experience. Select two
(2) operation management challenges and provide the solutions for confronting
them.
Weight: 20% |
Did not submit or
incompletely analyzed how operation management activities affect the customer
experience. Did not submit or incompletely selected two (2) operation
management challenges; Did not submit or incompletely provided the solutions
for confronting them.
|
Insufficiently
analyzed how operation management activities affect the customer experience.
Insufficiently selected two (2) operation management challenges;
Insufficiently provided the solutions for confronting them.
|
Partially analyzed
how operation management activities affect the customer experience. Partially
selected two (2) operation management challenges; Partially provided the
solutions for confronting them.
|
Satisfactorily
analyzed how operation management activities affect the customer experience.
Satisfactorily selected two (2) operation management challenges;
Satisfactorily provided the solutions for confronting them.
|
Thoroughly analyzed
how operation management activities affect the customer experience.
Thoroughly selected two (2) operation management challenges; Thoroughly
provided the solutions for confronting them.
|
|
3. Examine
LensCrafters’ value chain and evaluate its effectiveness to operations in
terms of quality, value creation, and customer satisfaction.Weight: 15%
|
Did not submit or
incompletely examined LensCrafters’ value chain; Did not submit or
incompletely evaluated its effectiveness to operations in terms of quality,
value creation, and customer satisfaction.
|
Insufficiently
examined LensCrafters’ value chain; Insufficiently evaluated its
effectiveness to operations in terms of quality, value creation, and customer
satisfaction.
|
Partially examined
LensCrafters’ value chain; Partially evaluated its effectiveness to
operations in terms of quality, value creation, and customer satisfaction.
|
Satisfactorily
examined LensCrafters’ value chain; Satisfactorily evaluated its
effectiveness to operations in terms of quality, value creation, and customer
satisfaction.
|
Thoroughly examined
LensCrafters’ value chain; Thoroughly evaluated its effectiveness to
operations in terms of quality, value creation, and customer satisfaction.
|
|
4. Determine the
different types of performance measurements that can be used to measure LensCrafters’
service-delivery system design. Select at least two (2) types that can be
applied and provide justifications for the selection.Weight: 20%
|
Did not submit or
incompletely determined the different types of performance measurements that
can be used to measure LensCrafters’ service-delivery system design. Did not
submit or incompletely selected at least two (2) types that can be applied;
Did not submit or incompletely provided justifications for the selection.
|
Insufficiently
determined the different types of performance measurements that can be used
to measure LensCrafters’ service-delivery system design. Insufficiently
selected at least two (2) types that can be applied; Insufficiently provided
justifications for the selection.
|
Partially determined
the different types of performance measurements that can be used to measure
LensCrafters’ service-delivery system design. Partially selected at least two
(2) types that can be applied; Partially provided justifications for the
selection.
|
Satisfactorily determined
the different types of performance measurements that can be used to measure
LensCrafters’ service-delivery system design. Satisfactorily selected at
least two (2) types that can be applied; Satisfactorily provided
justifications for the selection.
|
Thoroughly
determined the different types of performance measurements that can be used
to measure LensCrafters’ service-delivery system design. Thoroughly selected
at least two (2) types that can be applied; Thoroughly provided
justifications for the selection.
|
|
5. Examine the
different types of technologies applied to LensCrafters’ service operations
and evaluate how the technologies strengthen the value chain.Weight: 15%
|
Did not submit or
incompletely examined the different types of technologies applied to
LensCrafters’ service operations; Did not submit or incompletely evaluated
how the technologies strengthen the value chain.
|
Insufficiently
examined the different types of technologies applied to LensCrafters’ service
operations; Insufficiently evaluated how the technologies strengthen the
value chain.
|
Partially examined
the different types of technologies applied to LensCrafters’ service
operations; Partially evaluated how the technologies strengthen the value
chain.
|
Satisfactorily
examined the different types of technologies applied to LensCrafters’ service
operations; Satisfactorily evaluated how the technologies strengthen the
value chain.
|
Thoroughly examined
the different types of technologies applied to LensCrafters’ service
operations; Thoroughly evaluated how the technologies strengthen the value
chain.
|
|
6. 3
referencesWeight: 5%
|
No references
provided
|
Does not meet the
required number of references; all references poor quality choices.
|
Does not meet the
required number of references; some references poor quality choices.
|
Meets number of
required references; all references high quality choices.
|
Exceeds number of
required references; all references high quality choices.
|
|
7. Clarity,writing
mechanics, and formatting requirementsWeight: 10%
|
More than 8 errors
present
|
7-8 errors present
|
5-6 errors present
|
3-4 errors present
|
0-2 errors present
|
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